Two-way support: The marketer can send messages to a customer, and the customer can text information back.Ī long code (typically 11 to 13 digits long) is used in multiple countries and includes a country code prefix.Vanity or personalized codes are available in the US.(Keep in mind, certain codes may be restricted based on the countries you send to.) SMS Codes Code TypeĪ short code (typically 5 to 6 digits long) is used in one country or market. Let’s review the types of codes available. Be sure to let your account executive know if you are interested in MMS activation.īoth types of messages require a number or SMS code to send messages to a mobile subscriber. MMS is only available in the United States. Whereas, MMS (multimedia messaging service) messages include images, video, and text. SMS messages are text-only messages with a maximum character length of 160. Let’s change that and shine a light on what it takes to get up and running with SMS.💡 However, many marketing teams aren’t using SMS and are SITD (still in the dark). As a marketer, adding SMS (short message service) to your digital marketing strategy should be a priority. Almost half of millennials prefer to receive texts from brands in real life. SMS MessagesĪccording to the State of Marketing report, 42% of millennials prefer SMS IRL. Professional services are required to obtain United States (US) and Canadian private short codes. Implementation and regulations vary by country, so be sure to consult your account executive to clarify all requirements and charges.
After completing this unit, you’ll be able to:Įvery Corporate and Enterprise Marketing Cloud license includes one free SMS code that needs to be provisioned.
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